Polar Hits 1 Million Votes, Illustrates How To Develop A Truly Successful Mobile-First App

We told you about the super-simple and super-sticky voting app Polar for iOS a few weeks ago, and since then, the app has taken off quite nicely. When you use it, you’ll instantly see how people are exploring the platform to learn what people think about the things that they’re interested in. Sure, it’s a “polling” app, but calling it just that is selling it short. It’s quite addictive in a “Hot Or Not” way, to boot. The best part is that the app collects all types of fun data to start building out a friend and interest graph for you, that can match you up with like-minded people. Yes, there are already companies doing that, but not in such a speedy way. We spoke with its co-founder Luke Wroblewski about the 30% faster increase to 1M votes than the half-million milestone it had hit before. He told us that Polar has had an average of 60 votes per use per day in the past seven days. That’s engagement. On this impressive feat, Wroblewski told us: Interesting because I talked to an exec who used to run a popular desktop web contest/voting site and they were getting 20. So we’re 3x. I think it’s because of mobile and optimizing product for mobile. Since Wroblewski is a self-professed data addict, he tells us that of the people who downloaded the app, 84% of them voted on a poll. Basically, this means that the onboarding for Polar is a snap, and users are getting it right away. He says that this shows the power of a “mobile first” strategy, which some say might not be so valid. To further support this, Wroblewski shares that 99.3% of the votes are coming from its iOS app, even though its landing pages on the web are pretty awesome and lightweight. That means that people are jumping right to downloading the app, rather than voting from the web. Sure, Polar could be an edge case, but it’s fascinating, regardless: It illustrates what engagement on iOS is like. As many have pointed out- it’s huge. Again likely because people have their phones always with them, always on, and use them in little bits throughout the day. We designed Polar for this environment. It’s a breath of fresh air to speak to an entrepreneur that isn’t so secretive about the numbers within his app. In fact, Wroblewski has

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