Six Hacks For Social Media Professionals - Business Insider

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6 Hacks For Social Media Professionals (Mashable)?

1. Chrome Profiles:?Create as many Google Chrome profiles as you need in order to toggle through multiple social media accounts at once. No more logging in and logging out to switch accounts. With each Chrome profile, your account information is saved.?
2. Foundapp?searches all basic file types in your folders, from Dropbox to Evernote to Google Drive.?
3. IFTTT?(If This Then That) is an app that lets you automate tasks such as publishing Instagram photos to Twitter and saving tagged Facebook photos to Google Drive.?
4. Action Method?is a digital notebook for keeping track of dates, action items, projects, and ideas.?
5. Create a secondary password-protected blog?using the custom theme code from your brand's actual blog, so you can see how new posts will appear, but in a QA environment.?
6. Skitch?is a screenshot tool that allows you to tag, categorize, share, edit, and annotate screenshots.?Read >

Is Twitter The New Cable For Live Events Like The Grand Canyon Tightrope Walk??(Deadline)
People from 224 countries tuned in live Sunday night to watch Nik Wallenda's historic tightrope walk across the Grand Canyon. However, Twitter was the hub of conversations. More than 40,000 tweets were generated per minute during the live broadcast.?Read >

Facebook Is Hard At Work On A Mobile News Reader App (Business Insider)
Facebook wants to be the hub of the media and news you consume on mobile. The Wall Street Journal first reported the story.?Read > ?

Twitter Is Testing A Feature That Will Use Your Location So Retailers Can Tweet Promotions?(Business Insider)?
Geotargeted tweets are not new for Twitter, but the company will be using more finely grained location-based data, such as zip codes, in an effort to provide brick-and-mortar shops with a platform to drive footfall. Read >

Facebook Insights Gets A New Look (Ignite)?
Facebook Insights, an analytics dashboard for Pages, has undergone its first major makeover since launching in October 2011. What has changed?

Ignite

1. PTAT Metric. People Talking About This is an important metric for Facebook marketers. However, on the old dashboard it only showed weekly numbers. Now PTAT also reveals more specific information about what users are doing with your content.
2. Virality Is Now Engagement Rate. Viral this, viral that. Marketers love the buzzword "viral." Facebook has changed its definition of the term though, by renaming "Virality" on its dashboard to "Engagement Rate," and incorporating clicks as the new unit of measurement.?
3. Clearer Metrics. Previously, Facebook displayed post analytics as a raw number in a table. Now, analytics appear next to a snapshot of the post, providing essential context as to why a post performed well. Read >

++ Browse Job Openings For Social Media Professionals (Business Insider Job Board)

How Have Ads Performed On Tumblr One Year In? (Union Metrics)?
It's been one year since Tumblr opened to advertisers. Let's take a look at how ads have performed on Yahoo's newly-acquired social media platform.?

Union Metrics

Source: http://www.businessinsider.com/twitter-replacing-live-cable-2013-6

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