5 Reasons Why Your Facebook Store Might Be Struggling

Beware, the sky is falling! Or at least that?s what we?re hearing from some experts on F-commerce following announcements from a few big name retailers in recent weeks that they are shuttering their stores on Facebook. Going as far as to suggest that the "F" in "F-commerce" now stands for "failure," these critics are boldly asserting that F-commerce?s days are numbered and that the entire concept is destined to soon be but a footnote in the pages of tech history. Frankly, such claims are more than a little mind-boggling. Whenever a new medium like F-commerce emerges, companies are naturally uncertain on how to approach it and it always takes some time before strong and effective strategies emerge. Think back to when the internet first caught on ? it was unchartered territory for everyone but now, just about every business has in-house employees that handle things like online reputation, SEO, SEM and more.

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